Web Video Marketing – 81% Use Online Video For Marketing
Recently the Web Video Marketing Council along with Flimp Media put together their quarterly report entitled Q4-2011 Online Video Marketing Survey and Video Email Trends Report.
Below is a summary of their findings:
• 81% report they’ve used it in their online marketing campaigns
• 67% posted to their own sites
• 61% posted to social media sites
• 52% have done video email marketing
• 88% state it had a positive impact.
The Survey
The survey included 16 questions. There were 272 respondents across various industries. 38% were from mid-sized companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees.
What Kind of Video Marketing?
The report delineated between certain types of online video marketing including posting to a company site, posting to social media sites, email marketing and for generating sales leads (33%) or internal communications (17).
The Results
The results appear to be extremely impressive and breakdowns into the following:
• 64% believe they will see an increase in their video marketing budgets for this year
• 17% thought it would remain stable
• 29% thought theirs might drop. That’s in direct correlation to those who have used video in marketing online, which was 81% as well. Seems that other 29% might not be approaching things right.
Click Through Rates
• 76% believe online video increases click through rates
• 17% say no
• 7% don’t know
Conversion
• 72% believe online video marketing raises purchase intent/conversion
• 3% say it’s less likely
Source: Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing http://www.reelseo.com/q4-2011-video-marketing-survey-results/#ixzz1qIt1tOtk
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